What does making money online and picking someone up in a bar have in common?

The secret revealed in this article is the foundation building block of irresistible persuasion using the internet as your sales and marketing platform.

The first thing you need to understand is that sales and marketing is about building a system that has certain probabilities of success, and then you take your prospects through it.

You need a product, and even though it is important that your product is a good product, the truth is that in our society we see proof everyday that this is not really a requirement for success.  A testimony of this is the fact that McDonalds really does not have the best burgers, but they are the ones that have the traffic (marketing) and conversion (sales) models of highest probability… so they win!

Example:

Lets say your ultimate outcome is to sell a weight loss product called “The Fat Dissolver”, and it contains 60 days of supplements, 1 hypnosis audio CD, a workout DVD and a diet book, and you plan to charge for this product a total of $97 USD.

Well, now that you have the product, you must build the process of taking the customer through a funnel to go from where they are now, to the point of taking action and buying your product.

Where are they now?

They have a weight problem, they have probably tried to solve it before and failed, they have probably bought products before and did not work, they want your product to work, but they are skeptical of your promises and do not trust you.

The transformation process that we will create to turn them into buyers, will have the following steps every time:

1. We generate traffic.
2. We Ask that traffic to OPT-IN (get their email address)
3. We give them an awesome gift or gifts so they we give them value in exchange NOT for money, but in exchange for their trust
4. We train them to click and download gifts and content so they learn that they can do that in our relationship
5. We sell them a $7 information product
6. We sell them our “Fat Dissolver”
7. We make sure the product is delivered promptly and that they are satisfied
8. We follow up with more loving contact
9. We ask for referrals
10. Rinse, lather, repeat

This format is very effective, and although it takes work to create it and set it up, 70% of the work is upfront one time and then is automated, and the rest is just maintenance, monitoring and optimizing.

Most beginners in the Internet marketing business; make the mistake of creating a process that does not work, and looks like this:

1. Generate traffic
2. Sell the “Fat Dissolver” for $97 USD
3. Repeat until rich

This is a fast and quick model that is guaranteed to fail, but what do this process have to do with picking someone in a bar? Read it again and you figure it out.

In this blog we will cover each one of these steps with many examples, tools and strategies.

Now we will focus on the flow of people that will come to your open house. This is just a matter of listing all your resources and amanyzing your options. There are virtually unlimited ways to bring traffic to your open house, and you most powerful tool is your creativity. A tool that I use is called “The Creative Wack Pack” (that you can buy at Amazon.com) to get pass my metal blocks and come up with new ways to create solutions.

I will lest for you 20 different ways you can bring traffic to your open house:

1. Search Engine Pay Per Click: Google, Yahoo, Bing, etc.
2. Facebook Pay Per Click
3. Your own Blog
4. Other people’s blog
5. Search Engine Optimization
6. You Tube
7. Twitter
8. Linked in
9. Google Plus
10. Pinterest
11. Purchased email lists
12. Joint Ventures  (JV) with other people that have lists
13. Printed media ads (magazines & nespapers)
14. Flyers and business cards distribution
15. Direct mail
16. Trade shows
17. TV and radio advertising
18. Ezines
19. Your own mailing list… of course!

I could literally keep writing forever, since there are unlimited ways to bring traffic to an opt-in page, but hopefully this lisy gives you an idea.