The key to success in the new game of marketing and sales is to be able to capture the attention of the largest amount of people possible, and once you have it, do something with it... maybe sell them something.
The fight for your attention grows exponentially, with tons of images, commercials, banners, radio announcements, internet pop ups and more, to the point that it is hard to remember what we saw or heard during our day... and then suddenly... boom... Jessica Simpson... pregnant... and totally nude... in the cover of a main stream magazine... this one got the attention of both women and men alike... you hear people comment... "Did you see Jessica Simpson pregnant? She looks beautiful!"... Yeah I saw her... she was pregnant and naked!... how could I miss her?
A day like today, you visit http://www.google.com/trends/ and you find out that Jessica Simpson Pregnant made it to the top 10 strongest trends today March 8th 2012. This is why your "headline" or your "big fat claim" in your sales presentation or your advertising has to scream at the people to demand their attention. Ask yourself, when you promote yourself, when you pitch your product, when your write a press release, do you really grab peoples attention of your prospect as much as the magazines did with the front cover picture of Jessica Simpson pregnant and naked? Well, if does not, maybe it is time you go back to your war room and optimize your brainwashing stuff... now!